Burton of London enhances its online customer experience thanks to Quanta

The fashion brand has full visibility and control of its web performance thanks to Quanta.

A Pioneering Fashion Brand

Founded in 1900, Burton believes in combining timeless style, great quality, and value.
Today, the brand is part of the Omnium Group (along with Devred and Bouchara) and continues to grow worldwide thanks to its know-how and its sense of style.

Regaining Control of its Site

Burton launched its ecommerce site in 2013 to cater to the digital consumption habits of consumers. The site’s design and development were initially outsourced. However, Burton decided it wanted more control over its online sales channel and wanted to take the management back. Managing the website was challenging, especially when it came to understanding factors impacting the website’s stability and speed. This was one of the main reasons the fashion retailer reached out to Quanta for help.

“We wanted to take control of the ecommerce site in-house and master all associated technical aspects. Quanta enables us to identify and resolve friction points in the online customer journey, especially with regards to page loading,” said Vincent Hacquard – Director of Ecommerce and Digital Technology at Burton of London.

Once the training was successfully completed, Quanta helped Burton of London’s teams perform load tests. The company was able to make its site more robust and more operational, so that it can handle an increased load during major e-commerce events such as big sales or Black Friday.

“Our site is constantly evolving. A few weeks before the start of the sales, we test and re-test its load management to make sure that any new features are operational without any technical flaws.” – Vincent Hacquard.

A major concern for Burton was the site’s ability to cope with increased traffic. Quanta trained the Burton teams on the solution and helped them perform load tests to ensure the website could handle peak traffic. The company followed Quanta’s performance optimization recommendations making its site more robust and reliable. Burton is now serene with the knowledge that the website can handle increased traffic caused by major ecommerce events such as Black Friday and other sales.

“Our site is constantly evolving with new features. A few weeks before the start of each sales period, we perform load tests to guarantee that the updated site will provide a smooth customer experience under the stress of increased traffic,” said Vincent Hacquard.

Burton has also improved its SEO by decreasing its page loading speed.

Better Vision for Better Management

Burton now has complete visibility on the performance of its website. The teams are immediately alerted if the performance of the website is subpar. Quanta identifies the causes of the issues and prioritizes the order in which the issues need to be resolved. This means that the teams know exactly what to start with.

“Thanks to Quanta, we now have a roadmap of actions to continually optimize our website performance. All actions are prioritized based on their ease of implementation and predicted impact on revenue,” said Vincent Hacquard.

With Quanta, Burton was able to determine that the shopping cart page was one of the site’s slowest pages. This issue was significantly hindering conversion. Burton was able to swiftly resolve the issue.

“Before Quanta the site could not handle peak traffic during sales events. It would become inaccessible without anyone knowing why. Quanta helps us to identify and correct performance issues.” said Vincent Hacquard.

Burton is now able to provide the optimal online experience for its visitors. As a result, it has increased onsite conversion and revenue.

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Toupargel boosts ecommerce sales by 30% with Quanta

The home delivery grocery company called on Quanta to ensure that it could meet the demands of its customers 24/7.

 
Toupargel is a family-owned company that has been selling and delivering grocery products throughout France for more than 70 years. The company is the market leader in the sale and home delivery of frozen food products. Customers can order products via telephone or its online store. Toupargel’s online store was launched in 2009 to satisfy consumers’ digital retail habits and today accounts for 10% of the company’s sales.

Ensuring an Optimal Online Experience

The company wants to double its ecommerce sales every two years. To achieve this goal it is essential to ensure that the website operates at an optimal level throughout the entire sales cycle 一 24/7.

“We needed to equip ourselves with a management tool to optimize page load time and to anticipate any performance issues,” said Jérôme Dalidet, Toupargel’s Director of Ecommerce and Digital Transformation.

Choosing Quanta

Toupargel performed an extensive review of all available web performance management services and solutions. One of the main reasons it chose Quanta was that the solution enables different internal teams to effectively collaborate to improve web performance.

“Quanta was the clear choice for us. The platform and the expert support provided is unrivaled. Guided by Quanta’s Web Performance Gurus, our internal teams were able to understand and resolve the website’s technical issues negatively impacting page loading time,” said Jerome Dalidet, Chief Marketing Officer at Toupargel.

Correlating Web Performance with Revenue

In less than a month after the first meetings, Toupargel deployed the Quanta solution and started to see results. Thanks to Quanta’s native compatibility with Google Analytics, Toupargel can correlate web performance with revenue.

Complete Visibility and Control over Site Performance

Quanta is now Toupargel’s primary solution for managing its site performance. With Quanta, Toupargel can guarantee an outstanding online experience for its visitors. The company now has complete visibility on the performance of its website. The business teams can pinpoint the causes of friction in the online journey and quickly work with technical teams to resolve them.

Within the first 12 months of deploying Quanta, Toupargel recorded a 30% growth in ecommerce sales.

FootCenter Increases Sales by 23% with Quanta

The online soccer store uses Quanta to improve web performance and boost sales.

 
The FootCenter brand was created in 1978. It now sells soccer equipment and accessories for both players and fans exclusively online. The company has partnerships with leading soccer brands such as Adidas, Nike, and Puma, as well as the most prestigious European soccer clubs including Arsenal, Real Madrid, and Barcelona. Part of the Panini Group, FootCenter is considered the go-to site for soccer-related products.

Avoiding Timeouts

The company’s website is the sole lifeblood of its business. Providing an impeccable online service is essential. When FootCenter started to experience slow page loading due to ever-increasing site traffic it knew that something had to be done immediately. The company and its agency, X2i, called on Quanta for help.

Quanta audited FootCenter’s website and provided a list of recommendations for improving web performance. Quanta’s Performance Gurus then worked together with X2i to implement the necessary changes. All recommendations were prioritized by ease of implementation and predicted impact on revenue. This meant that the teams knew exactly what to start with.

A Prioritized Action Plan for Improving Web Performance

Quanta consistently demonstrates the impact of page loading on conversion rate and FootCenter’s revenue. Following the initial audit, Quanta predicted a potential gain of 13% in revenue if FootCenter followed its prioritized action plan to improve site performance.

X2i implemented all of Quanta’s optimization recommendations. FootCenter reaped the benefits of the optimizations in record time 一 from both a technical and financial point of view. The average page loading time decreased from 1.44 seconds to 24 milliseconds and sales increased by 23%.

Post Match Results

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24 Sèvres

Luxury fashion and beauty retailer uses Quanta to enable better collaboration across its business and technical teams.

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Lagardere Travel Retail Provides Frictionless Omnichannel Shopping Experience with Quanta

Duty free shopping leader uses Quanta’s web performance solution to delight shoppers on all online and offline touchpoints.

With over 630 Duty-Free & Fashion boutiques in 23 countries, Lagardere Travel Retail is an international leader in Travel Retail for Duty-Free and Fashion. The company’s goal is to reinvent the Duty-Free shopping experience for passengers around the world.

Staying Relevant in the Digital Consumer Age of Retail

Lagardere Travel Retail’s digital strategy is the pinnacle of its success. In order to win calls for tender to set up in airports, the company must be digital in order to prove to the airport that it can offer new experiences to consumers. In effect, the retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry, and technology has changed the way people shop today. To stay relevant, retailers must provide top-of-the-range technology and systems to meet consumers’ shopping expectations, on all online and offline touchpoints.

“To sell in airports we have to meet several specifications, which apply to both the physical store and the digital services offered. We need to create e-commerce websites that reflect our stores; the goal is to propose a global offer and support increasingly popular omnichannel shopping initiatives such as click and collect and Wechat,” explains Jerry Legendre, Digital IT Project Manager at Lagardere Travel Retail.

The company is acutely aware that the operating models of online and offline shopping are completely different, especially with regards to conversion.

“In the physical stores, we are lucky to have a captive audience who has chosen to enter, as well as fewer competitors within the airport. In the digital world, it’s a different approach, we have to get the consumer to come to us. Once on our site, it’s the same objective for e-retailers, we have to convert them in a limited time. For this reason, website performance is critical to our digital strategy’s success. Any lag in page loading translates to friction in the online customer journey that is likely to lead to bounce,” said Jerry Legendre.

Getting to the Root of Performance Issues, No Finger Pointing

As part of an offer with a new web hosting company, Lagardere Travel Retail had access to the basic level of the Quanta web performance solution. Impressed and convinced with the first results, the company quickly upgraded to the full solution.

“We had previously used web analytics tools that gave us instant performance insights for a single page. We were aware that we had performance issues, but we were incapable of identifying the source,” said Jerry Legendre. “Quanta identifies our performance issues and prioritizes the order in which these issues need to be resolved, giving us an optimization roadmap for our websites. We can then speak to the department responsible to swiftly resolve the issue(s) before any finger-pointing.”

Quanta also simulates tests for Lagardere Travel Retail based on customized conditions in terms of the number of users, their browsing device and even if their mobile connection is 3G or 4G. This means that Lagardere Travel Retail can be assured a frictionless online experience, irrelevant of the platform.

Furthermore, the company can objectively ensure that it meets the requirements with regards to page loading imposed by certain brands on third parties who sell their products.

Ensuring a Frictionless Customer Experience is Key to Business Success

The digital teams at Lagardere Travel Retail receive weekly reports on the performance of their website, and advice on areas to optimize. In the event of a problem, the company is proactively notified and informed of the causes of the issues.

“Since we started using Quanta, our teams improved website speed by 30% by collaborating efficiently,” said Jerry Legendre. “We have gotten to the root of our web performance issues and can now be sure to continue to offer an exceptional digital experience, aligned with our global omnichannel strategy.”

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FBD Group Boosts Digital Strategy with Quanta

Kitchen retail giant uses Quanta to ensure optimum web performance and a top-of-the-range digital experience.

With over 30 years of experience in kitchen retail, FBD Group encompasses four distinct brands—Ixina, Cuisine Plus, Vanden Borre Kitchen and Cuisines Références. The group’s transparent pricing model and its pioneering technology showrooms disrupt the typical codes associated with the industry. With already over 400 stores internationally, FBD Group has aggressive plans for expansion, aspiring to hit one billion euros in revenue by 2020.

Web Performance as the Key to Website Success

FBD Group’s online presence deals with multiple territories and brands, high-ticket prices and content-rich pages. Its primary goal is to actively recruit franchisees and then to support them through effective lead generation.

“Our websites are at the core of our digital strategy,” explains Gautier Dudault, Digital and E-commerce Director at FBD Group. “To make it a success, we must provide a top-of-the-range online experience.”

From the beginning, the company was aware of the critical role web performance plays in a website’s success, particularly with regards to sales.

“We need to capture purchase intent and reassure customers at the time of a high-ticket, high-consideration purchase. Slow loading causes friction in the customer journey and is highly likely to lead to website abandonment,” said Gautier Dudault.

Getting it Right From the Start

Previously, each of FBD Group’s brands managed their websites independently. To pool costs and efforts, and share best practices among brands, the company decided to converge all of the sites and manage them from a single site factory. FBD Group called on Quanta at the preproduction stage to ensure a successful and serene launch.

“Web performance directly impacts the user experience, SEO, leads, and sales. It was something we needed to get right from the beginning,” said Gautier Dudault. “You don’t want to buy a car and then realize it maxes out at 60 miles per hour!”

FBD Group uses all the latest third-party technologies and services to create a stellar online experience. However, this previously meant a lack of overall visibility and issues of governance. The company required actionable metrics on each site element to justify its presence and ensure optimal performance.

“We are increasingly data-driven and ROI focused, but it is easy to lose sight of efficiency. We need an objective view of performance to be able to hold true to our commitment of providing an outstanding digital experience,” adds Gautier Dudault.

Quanta performed numerous load tests at the pre-production stage to ensure the websites would be able to handle peak traffic. Bottlenecks and potential issues were troubleshooted ahead of time, eliminating finger-pointing among different teams and service providers later on.

“Quanta showed us that our load time was subpar, particularly for mobile users. After identifying the causes, Quanta helped us remedy the issues, so we had peace of mind at launch time, knowing our sites were fully optimized,” said Gautier Dudault.

Complete Visibility and Control for Ongoing Optimization

FBD Group now has a continuous comprehensive view of all aspects of its websites thanks to Quanta’s detailed performance reports. Collaboration between FBD Group’s internal digital teams and additional service providers has been greatly facilitated, particularly with regards to resolving performance issues. The group also benefits from ongoing support from a Quanta Web Performance Guru, who is on hand for further performance optimization advice.

“The software is easy to set up and lives up to its promise of optimization and peace of mind. The service that comes with Quanta is second to none,” explains Gautier Dudault. “Quanta ensures that the sites are always live and proactively reports any issues, all without needing a development team. The websites are optimized daily and we can demonstrate to management the business impact of web performance. Our franchisees are reassured that we are furthering their business aims and that their prospects and customers are guaranteed a frictionless journey.”

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Quanta on BFM TV!

Check out our latest TV interview with Guillaume Thibaux, co-founder of Quanta.

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Using Quanta, 24 Sèvres Aligns Web Performance with Business Performance

Luxury fashion and beauty retailer uses Quanta to enable better collaboration across its business and technical teams.

In Pursuit of Shopping Excellence

Located at 24 rue Sèvres in Paris, Le Bon Marché has been the first modern department store since its foundation in 1852. Its online retail hub, 24sevres.com, is the digital extension of the same luxury fashion and beauty shopping experience provided by Le Bon Marché’s physical stores.

Historically, the luxury experience had occurred solely in stores, but the advent of digital changed everything, including luxury shopping habits.

Today’s shoppers start and continue their buying journey anywhere at anytime, whether on the web, on mobile or at points of sale. As such, 24 Sèvres has realized the importance of mastering the digital experience as part of a unified whole.

“In luxury retail, the experience is everything,” explains Olivier Conq, CIO of 24 Sèvres. “The brands we represent have rich histories often going back hundreds of years. The digital experience that we offer must do justice to their exacting standards. Our customers expect nothing less!”

A Need to Improve Technical and Business Performance Together

“I joined 24 Sèvres to lay the technical foundations of the platform and to ensure a successful launch,” says Conq. “But more than simply picking the best solutions and hiring the best talent, my ongoing day-to-day role is to make sure our teams are working together and taking care of the right things at the right time.”

Today, web performance is the foundation of the company’s success. Any slowdowns affect the user experience and immediately impact conversions. Therefore, 24 Sèvres has teams in place specializing in Web Analytics, User Analytics, Network Supervision, and Application Performance Management tools.

The company has quickly realized that despite being able to measure speed, SLAs, uptime and slowdowns at the level of each stakeholder, what they had before was unsatisfactory and efforts occurred in silos.

Choosing Quanta

24 Sèvres had to manage web performance continuously across the whole team, which needed to bring analytics together, correlate technical performance with business results, and to enable technical and business users to speak the same language.

24 Sèvres selected Quanta for its unique ability to:

• Automatically and continuously monitor multiple conversion paths in addition to responsiveness.
• Correlate performance with revenue for each simulated path, browser or device,
• Provide unified analytics designed for both business and technical users,
• Enable root cause analytics and to prioritize effort in terms of revenue impact.

Improved Insight and Collaboration

“Out of the box we get a unified history of all the configuration changes we are making to the platform and a single view of how everything is performing from a real-life user standpoint,” said Conq.

The hosting provider, front-end teams, back-end teams, and business users now have a single point of truth to understand each other better. In particular, Quanta provides facts and figures that are clear enough for non-technical users and can be shown directly in management meetings.

However, the value goes far beyond the ability to monitor everything happening. Quanta gives 24 Sèvres the ability to better communicate across teams and prioritize efforts based on an objective view of revenue impact.

Peace of Mind and Protected Revenue

24 Sèvres worked with Quanta eight months ahead of the full-scale launch. At the time, the company was offering the platform to a limited audience. Quanta’s professional services played an active advisory role and staged load tests to make sure 24 Sèvres would be able to handle peak traffic.

“Integrating Quanta went smoothly and doing business with them has been a pleasure,” says Conq. “We had built a number of proprietary security measures into our platform. At that time, I thought we would have to go back to the drawing board to accommodate Quanta. However, to my surprise, Quanta was able to make all the necessary changes on their side in less than 48 hours, which took a huge strain off us.”

Some time after the official launch, 24 Sèvres experienced a production incident that went undetected by all tools except for Quanta, which noticed and immediately alerted the company’s teams. Because of this, 24 Sèvres was able to fix in less than 30 minutes what would otherwise have gone unnoticed for several hours and, in the end, protected a substantial amount of incremental revenue.

Faster Sales, No Finger-Pointing

Quanta is the primary tool for ensuring and managing web performance for 24 Sèvres, whose teams now have visibility and control of a mission-critical aspect of their e-commerce operations.

Fundamentally, Quanta enables 24 Sèvres to optimize their web performance and solve problems easier. Their teams are much more agile, the impact of everybody’s work is clearer and there is no longer any finger-pointing.

“The shopper experience is reliably faster,” said Conq. “We can demonstrate real ROI both in terms of top-line revenue and in terms of effort saved.”

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